Arcana Flow Map

Multi-persona funnel architecture — Updated 2026-03-21
24,104 AC Contacts
1,981 Total Buyers
171 Automations
~93K EUR Revenue
3 Quick Wins
CLOSING (F1)
PROMO (F2+)
INVIT (Cross-sell)
REAC (Not launched)
Issue / Blocked
SIO/Stripe
Hotmart
Payment Architecture
F1 ENTRY OFFERS (14-18 EUR)
Systeme.io
Checkout Pages
→
Stripe
Payment
→
ActiveCampaign
Tags: claf1_etk, ciaf1_rra...
↓
F2+ PREMIUM OFFERS (69-199 EUR)
Hotmart
Checkout + Payment
→
Make.com / Zapier
Webhook
→
ActiveCampaign
Tags via webhook
Cross-Persona Funnel Flow
CLAIRE
10,735 prospects
724 F1 buyers
6.7%
F1 CVR
→
INVIT (7,723)
CLAUDIA
8,684 entered
527 F1 buyers
6.1%
F1 CVR
→
INVIT (12,652)
MIKAEL
342 entered
199 F1 buyers
58.5%
F1 CVR
→
INVIT (431)
MARINA
32 entered
27 F1 buyers
84%
F1 CVR (end)
Priority Quick Wins
P0
Launch REAC
6,823 contacts tagged, 18 campaigns built, trigger = "none". Just activate.
5,500 - 27,000 EUR recoverable
P0
Enable 6 CIA RELANCE
Automation IDs 127-132. F2/F3 OTO recovery emails already built but disabled.
3,000 - 5,000 EUR recovery
P0
Investigate MIK F6 GVK
454 contacts promo'd, 0 buyers. Every other MIK funnel converts. Broken Hotmart link?
~31K EUR potential at 69 EUR
P1
Set exit_on_unsubscribe=1
6,157 dead contacts clogging all 171 automations. Bulk API call.
Clean pipeline + better metrics
P1
CIA PROMO Optimization
2.3% CVR on ~7,900 pool at 199 EUR. Each 1% improvement = ~15.7K EUR.
+15,700 EUR per 1% lift
P2
Build AKA Infrastructure
SIO checkout ready, but zero AC lists, tags, or automations. Full build needed.
Launch 5th persona
Persona Details
CLA

Claire — Primary Revenue Driver

voyance-claire.com • 953 buyers • F1-F6
953 buyers ~56K EUR REAC off
↓
PROMO Chain
F1 ETK
14.44 EUR
SIO/Stripe
10,746 in
724 buyers
→
F2 GRD
199 EUR
Hotmart
7,626 in
152 buyers
→
F3 NAJ
199 EUR
Hotmart
791 in
67 buyers
→
F4 ASC
199 EUR
Hotmart
431 in
5 buyers
→
F5 RFR
199 EUR
Hotmart
399 in
3 buyers
→
F6 VCP
199 EUR
Hotmart
373 in
2 buyers
→
INVIT
CLA → CIA
7,723 in
801 parked
REAC (id=9)
6,823 eligible • 18 campaigns built • NEVER LAUNCHED
Issues
HIGH REAC never launched — 6,823 contacts, campaigns ready, just needs trigger activation
LOW FULLFI F2+ missing exit steps — 238 contacts cosmetically parked
LOW RELANCE CKC/7SB no exit — 270 contacts parked
CIA

Claudia — Secondary Revenue

claudia-arcania.com • 711 buyers • F1-F6
711 buyers ~46K EUR 6 RELANCE off
↓
PROMO Chain
F1 RRA
18 EUR
SIO/Stripe
8,684 in
527 buyers
→
F2 RRS
199 EUR
Hotmart
7,905 in
71 buyers
→
F3 GRK
199 EUR
Hotmart
7,736 in
59 buyers
→
F4 GRF
199 EUR
Hotmart
6,490 in
22 buyers
→
F5 SIT
199 EUR
Hotmart
5,974 in
13 buyers
→
F6 GDR
199 EUR
Hotmart
5,725 in
19 buyers
→
INVIT
CIA → MIK
12,652 in
2,068 parked
Disabled RELANCE (IDs 127-132)
RRL
id=127
7NF
id=128
RRV
id=129
NGE
id=130
CFP
id=131
IBA
id=132
Issues
HIGH 6 RELANCE F2/F3 disabled (IDs 127-132) — OTO recovery emails built but turned off
HIGH REAC_CIA never launched — campaigns built, trigger not set
LOW Duplicate FULLFI_CPC (id=40 vs 47) — deactivate one
MIK

Mikael — Highest Conversion

mikaelmessager.com • 289 buyers • F1-F8
58.5% F1 CVR 18% F2+ CVR F6 GVK: 0 buyers
↓
PROMO Chain
F1 TPA
18 EUR
SIO/Stripe
342 in
199 buyers
→
F2 RAA
69 EUR
Hotmart
503 in
25 buyers
→
F3 7SC
69 EUR
Hotmart
488 in
18 buyers
→
F4 GRB
69 EUR
Hotmart
474 in
15 buyers
→
F5 RPA
69 EUR
Hotmart
461 in
11 buyers
→
F6 GVK
69 EUR
Hotmart
454 in
0 buyers!
→
F7 FPA
69 EUR
Hotmart
445 in
8 buyers
→
F8 RDA
69 EUR
Hotmart
434 in
13 buyers
→
INVIT
MIK → MAR
431 in
100-day wait
Issues
HIGH F6 GVK = 0 buyers from 454 promo'd — every other MIK funnel converts. Broken Hotmart link?
LOW All FULLFI missing exit steps — 357 contacts cosmetically parked
MAR

Marina — End of Chain (Nascent)

marinastro.com • 28 buyers • F1-F7
84% F1 CVR 32 entered Needs traffic
↓
PROMO Chain
F1 RDK
? EUR
SIO/Stripe
32 in
27 buyers
→
F2 GVA
199 EUR
Hotmart
21 in
1 buyer
→
F3 ABC
199 EUR
Hotmart
20 in
0 buyers
→
F4-F7
199 EUR ea
0 in
Awaiting traffic
Issues
MED Only 32 contacts ever reached MAR — upstream pipeline limited
MED 5 duplicate FULLFI pairs — deactivate duplicates
LOW No INVIT (end of chain) — by design
AKA

Angelika — Newest (No AC)

angelika-anges.com • Feb 2026 • F1 only
SIO F1 ready 0 AC automations
↓
Current State
F1 GAC
SIO ready
No AC infra
✖
CLOSING
Not built
✖
FULLFI
Not built
Required to Launch
BUILD Create AC lists (AKA_Prospect, AKA_Clients)
BUILD Create AC tags + CLOSING (20 emails) + FULLFI + RELANCE
BUILD Connect SIO → AC webhook (Make.com/Zapier)
Built vs Missing Matrix
Layer CLA CIA MIK MAR AKA
AC Lists ✓ ✓ ✓ ✓ ✗
AC CLOSING (20 emails) ✓ ✓ ✓ ✓ ✗
AC PROMO F2+ F2-F6 F2-F6 F2-F8 F2-F7 ✗
AC FULLFI F1-F6 F1-F6 F1-F8 F1-F7 ✗
AC RELANCE Partial 6 OFF ✓ Empty ✗
AC INVIT (cross-sell) → CIA → MIK → MAR END ✗
AC REAC Built/OFF Built/OFF — — ✗
SIO F1 (Stripe) ✓ ✓ ✓ ✓ ✓
Hotmart F2+ Buyers Buyers Buyers 1 buyer ?
Conversion Benchmarks
Persona F1 Entered F1 Buyers F1 CVR F2+ Pool F2+ Buyers F2+ CVR Total Buyers
CLA 10,746 724 6.7% 7,626 229 ~2-3% 953
CIA 8,684 527 6.1% 7,905 184 ~2.3% 711
MIK 342 199 58.5% 503 90 ~18% 289
MAR 32 27 84% 21 1 ~5% 28
TOTAL 19,804 1,477 504 1,981
Arcana Flow Map — Generated from AC API + SIO API + Product Catalog — 2026-03-21